Brad Burlingham's Resume (Last updated August 18th 2008)

Created an online marketing department in charge of generating traffic and leads for the LAcarGUY.com network of websites. We currently have 20 websites serving 7 automotive dealerships and our department is directly responsible for generating over $10 million in new and used car sales alone. Daily activities include website design, email marketing, coordinating with offline marketing team, ROI analysis and reporting, brand awareness and development, supervising 3rd party vendors, content development, keyword marketing, SEO, sales process oversight and overall lead generation.

• On pace for $10 million in sales revenue in 2008
  

• Produced three major website redesigns
  

• Website traffic up 400% since 2005
  

• Leading extensive analysis of current brand strategy
  

• Instituted sales process for salesmen and management that increased closing ratio 100%
  

• Sales up 1000% since 2003 with double digit increases every year.
  

• Oversee $2 million budget
  

• Developed custom ROI reports used to analyze marketing spends
  

• Earned three promotions in five years
  

• JD Powers "Best Practices" Panel Participant
  

Provide copy for Fox Home Entertainment's VHS and DVD releases including radio advertisements, retailer brochures, box copy, tag lines and synopsis.

Shaped concepts, layouts and production strategies for a major entertainment website. Supervised multiple project teams from project scope to launch while acting as a liaison between production and record labels, business development, marketing, promotion and sales.

• Produced two major re-designs, resulting in a 400% increase in traffic.
  

• Developed multi-media, user-based applications, which included Farmclub's first streaming radio network and an MP3/streaming audio digital jukebox.
  

• Implemented a three-way promotion with Best Buy and Universal Music Distribution that generated $13,000 in monthly revenues.
  

• Created co-promotions with major record labels to maximize traffic-building content including promotional CDs, exclusive listening parties and free downloads.
  

• Revamped design, navigation and functionality creating a more intuitive user experience.
  

• Increased user loyalty by incorporating e-commerce functionality, allowing artists to sell and market their music via Farmclub.

Produced and developed layout, functional specifications, site maps and overall strategy for an African American entertainment portal in conjunction with United Talent Agency and Magic Johnson Enterprises.

• Managed conceptual and strategic meetings for entertainment-based e-commerce sites.
  

• Researched and presented latest external "user experience" data.
  

• Developed market research for business development team.
  

• Produced external sales pitch presentation.

Developed international publicity, marketing and brand management campaigns for Disney, Touchstone, Hollywood Pictures and Miramax. Presented quarterly marketing and publicity strategies to Disney's international publicists and marketing directors throughout Europe.

• Received six promotions during eight years at Disney.
  

• Organized trade conferences to promote and encourage sales of Disney brands to video store owners. Conferences were proven successes, resulting in major sales spikes.
  

• Developed, managed and launched BVHE's first website to promote "Toy Story" in 1996.
  

• Launched more than 40 promotional websites and two "press-only" extranets.
  

• Produced press junket to promote the U.K. home video release of "Aladdin" which included talent interviews, animation tours and promotional presentations.
  

• Created Electronic Press Kits and print materials for major international marketing efforts, including Disney's first "Direct-to-Video" releases.
  

• Coordinated talent tours, PR events and local talent interviews.